AI-native go-to-market consultant for B2B SaaS
A senior pair of hands inside your team for positioning, launches, demand generation and acquisition channels, with AI agents doing the legwork under my judgement.
From clients
“Robbie is a rare, elite 'do-it-all' talent. Whether it's high-converting copywriting, building complex landing pages and emails, or streamlining intricate ops, he executes everything at the highest level.”
“Robbie has been a fantastic addition to our team. He is reliable, proactive, collaborative, and consistently willing to jump in wherever needed. He quickly became a trusted partner across email, marketing operations, landing pages, and chatbot programs, and has helped us improve and scale our digital execution.”
“Robbie has been nothing short of a superstar for our growth marketing team. He is an integral part of our operations and execution across multiple channels, including marketing operations, email marketing, landing pages, and conversational marketing, and consistently delivers at a very high level.”
The opening of each review, quoted as it appears on my Upwork profile (opens in new tab). The full reviews, and the others, are on the reviews page.
Why one operator works
I started in direct sales, selling data analytics software.
Deals moved faster when the buyer already understood how the product fit their use case. Most didn't, so a lot of the early sales calls were spent tying our product to the problems they were trying to solve.
That got me interested in what happened before the sales call. Why did some buyers already see the product as an answer, while others needed half the call just to get from a vague pain point to a specific use case?
That pulled me into SEO first because I could see what people were searching for and how they described the problem. Then I moved into paid, where I could test those ideas faster.
But when a campaign underperformed, it wasn't always the message or targeting. It could be the landing page UX, the form or the tracking. So I started learning how those parts worked too.
The more of that chain I understood, the easier it was to see where performance was really breaking. Before AI, covering that much ground myself was harder, so I tended to work with smaller companies. Now I can do it for companies with US$100M+ in ARR.
That means fewer handoffs, faster decisions and a much clearer view of where things are actually going wrong.
How I work
Agents take the research, drafting, analysis, campaign builds and reporting. I work as strategist, product marketer, copywriter and ops lead alongside your marketing, sales and product people, and leave systems they can keep running.
Featured
- Writing
Agent-led growth: findable, evaluable, actionable
Agent-led growth (ALG) is a GTM motion where buyer agents research, judge and act on public pages, docs and tools. Agent-ready means findable, evaluable and actionable.
Read the post 
Start packageAgent-Ready GTM Start
- Claim and proof library
- Answer and GEO surfaces
- Trial, entry and upgrade modules
- Writing
The handoff is where the engine leaks
Where B2B SaaS acquisition engines leak between ads, forms and CRM, and how to define what each stage needs to receive before it can do its job.
Read the post
Elsewhere
Alongside the client work, I co-found Bitcoin-native ventures and mentor operators building as companies of one. About →
The newsletter
Notes from inside the engine.
Every so often I send a note about something I'm working on: a campaign, a bit of code, an experiment that worked, one that didn't, or an idea I'm still figuring out.
Most people reading work in B2B SaaS or are operators of one, like me. The writing gets the finished thinking. The newsletter has slightly rougher edges.
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Work with me
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