Email Trust Kit
$8,500
A short, fixed project for a list where the gap is trust and sequencing, not demand.
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Who it’s for
Teams with a real list or audience where the hole is trust and sequencing rather than demand. There is something to say and people to say it to, but the inbox underperforms: a thin welcome, blast-heavy promotions, or onboarding that sells before it has earned the right.
You will need an implementer who can build in your ESP. If nobody in-house will build it, a full email build is the better fit, and that is a separate contract.
What you leave with
- A one-page diagnostic: where you stand on Trust, Bridge and Revenue, one primary email metric, a baseline, and a near-term target.
- One Trust → Bridge → Revenue series, written in full and ready to build.
- A routing map of who gets what, and when, with plain-language tags for your ESP.
- A build map your team implements, a scoreboard, a handoff call, and one round of revisions.
What’s not included
- Your team builds it in your ESP (HubSpot, Klaviyo, ActiveCampaign, or similar). I don’t configure your ESP.
- The scope is capped and written down before you buy: one series, one audience, a set number of calls, and capped senior hours.
- No live build or launch, and no revenue guarantee. For multi-channel acquisition, start with the GTM Kickstart instead.
A full email build and first run is a separate fixed-price contract, not part of this.